Continuing Education for Psychologists

BLINK
The Power of Thinking Without Thinking

In his landmark bestseller The Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, in Blink, he revolutionizes the way we understand the world within. Blink is a book about how we think without thinking, about choices that seem to be made in an instant-in the blink of an eye-that actually aren't as simple as they seem. Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work-in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?

In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.

Malcolm Gladwell has been a staff writer with The New Yorker magazine since 1996. His 1999 profile of Ron Popeil won a National Magazine Award, and in 2005 he was named one of Time Magazine's 100 Most Influential People. He is the author of The Tipping Point: How Little Things Make a Big Difference (2000).

"It was superb, with challenging, thoughtful questions."
 -Carol A. Carlson, Ph.D.

"Blink presents scientific research in clear and compelling language. Gladwell's curiosity, enthusiasm, and humor permeate the book, and idealistic intellectuals should delight in his call to use 'practical problem solving,' grounded in our understanding of how our thinking actually works, to address social ills such as racially biased criminal convictions. As a reminder of the frequent flaws of conscious decisions and an introduction to the potential of the brain's unconscious power, this book is highly recommended."
--Armchairinterviews.com

"BLINK an 'intriguing exploration' of how, at a glance, we can understand the essence of something."
--USAToday

"Get the book, read it, understand the process behind it, and start utilizing the processes in your life. Blink and you will find yourself knowing more instantly without spending hours of constantly chasing the shadow for wanting more output or production or insight, or whatever it is you are seeking to have more power over."
--Myshelf.com

"If you get home from a shopping trip and find that you've made a number of impulse buys, recall Blink and the fact that advertisers are intentionally inundating you with information so as to influence that split second when you make a decision to buy. Although Gladwell's books have been quite influential to marketers, dont forget that they can be just as informative to you as a buyer.
--Thesimpledollar.com

"All about the power of 'thin slicing' and the power of first impressions and our subconscious' excellent judgment. Great section about a scientist who is uncannily accurate at predicting newlyweds' success ratio for marriages ten, fifteen years later. The Pepsi Challenge section is especially applicable to wedding dress selection. Go for the DVD audiobook version, as Malcolm's soothing and mesmerizing voice brings the text to life."
--Wedthis.com